Measuring the impact of your blog posting!

August 21st, 2007 — Blogging

Got this one from Bulldogreporter.com and thought to share it with you guys. Guess some of you do not give a damn to the impact of your postings. Is it true? I do want to keep track of my readership.
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There’s an old business adage that if you can’t measure it you can’t manage it.

Most marketing campaigns have some sort of measurement and ROI parameter built in. But social media marketing is so new and ’wild west’ that in many cases measurement goes by the boards.

Michael Brito, Senior Marketing Manager at Yahoo! offers some ideas on how to measure a social media marketing initiative:

These are the yardsticks for general engagement

  • Unique visitors
  • Page views per visitor
  • Time spent on site
  • Total time spent per user
  • Frequency of visits
  • Depth of visit
  • Conversions

    • In addition he advises you look at these statictics:

  • Content Contribution – monitor the number of visitors who are actually commenting and interacting with your content.
  • Social Bookmarking – who is actually adding your site/article/blog posts to sites like Del.icio.us, Reddit, and Stumbleupon.
  • Subscribing to a RSS feed – how many of your readers are subscribing to your RSS feeds.
  • Who is talking about you – there are a couple of different ways you can do this; and it’s not an exact science.
  • Profile Engagement: If you have a profile on Myspace, Facebook, or Mybloglog you can monitor the number of friends that you have, total profile visits, etc. Each social networking site offers some type of vitality metric to see what’s going on in your communities.

    • And here are a few more ways you could measure the buzz created by your social media efforts:

    • Traffic from your RSS feeds
    • Track where your content is being republished
    • Traffic from sites such as digg and del.icio.us
    • Monitoring the mentions of your idea/product/company/campaign with Technorati and BlogPulse

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