Creativity and Ideas

For centuries, three factors have driven economies: land, labour and capital.

Now there are three new big “drivers”:

· Ideas.
· Brainpower.
· Information . . . especially scientific information. (From Gordon Dryden author of the learning revolution)

Is there a method to be more ideas and be more creative?

What is creativity? Professor Robert I Sutton of Stanford University says creativity is simply making new things out of old ones.

How to think for great ideas

A  program to teach yourself creative thinking

An idea defined: a new combination of old elements

1. Define your problem

2. Define your ideal solution and visualize it

3. Gather all the facts

4. Break the pattern

5. Go outside your own field

6. Try various combinations

7. Use all your senses

8. Switch off – let it simmer

9. Use music or nature to relax

10. Sleep on it

11. Eureka! It pops out

12. Recheck it

From my NLP training Robert Dilts proposes from his book SKILLS FOR THE FUTURE the S.C.O.R.E. model for managing creativity and innovation.







The most noticeable & conscious aspects of the present state or problem state

Underlying elements responsible for creating and maintaining symptoms

Desired states or goals that take the place of the symptoms

Elements responsible transforming causes and symptoms creating and maintaining out comes /effects

Medium to long term responses to, or results of, achieving an outcome





More or less constant over time

in general less obvious than symptoms

Techniques/ operations

Positive effects reasons for, or motives for, the outcome




More or less remote origin in time

Structures sequences for applying resources

Negative effects: create resistance ecological problems