I was surprised to read the Toiletgate story. It is this saga of a famous, now infamous Chinese telecaster, Meng Guang mei, who was sacked from her job as a result of blogs and pressure from the internet public.

The incident that has happened this past week in China, demonstrates the power of the blogs. Mind you, the blog readership of Sina in China counts in Millions. Thus the pressure exerted is extremely strong and concern the elite of the societe. You will realize that only the elite would be able to afford access to the internet.

As suggested by Joel de Rosnay in his recent book, which by the way is free and available on his web, blogging has the potential to rival mass media we know today. For sure mass media & mass communication are being transformed at a very fast speed by the technology and the widespread of the internet.

As a simple illustration, before you had a wait for a specific hour to have News on either your TV station or radio. With the proliferation of radio stations & TV stations, News is available more often with specific news casting stations. Today with my BlogBridge and the RSS feed, I am now able to be fed non stop with news on the specific topics selected and chosen.

The Advertising & Publicity industry is on the front line of the assault of the blog revolution. Billons of dollars are being diverted from the traditional mass media vehicles, such as Press, TV, billboards to more incisive forms to reach the targeted customer on a one to one which would be more effective. Marketers have to review and adjust their strategies fast.

I am looking forward to this exciting time where innovation, technology and perspirations will again take the trophy of success.