Walt Disney

During my NLP trainings I had the opportunity to be exposed to the Walt Disney creativity method. Recently one of my friends  told me that she attributed the award of a contract she won to the Walt Disney Creativity Method she proposed.

Since the adoption of the Walt Disney Method in the 70’s as an NLP tool, Walt Disney has developed and promoted the tools used in house by their organisation to a new businesses. A Disney Institute has since been created to develop the Business Leaders of the world.

I would advise businesses leaders  to undergo training with them and learn from them. Even if you are not in the field of entertainment much has to be learned. I am particularly interested to learn more about the stategies of Disney. They have succesfully  created value in  merchandising the different brands and personalities they have created. I consider Disney as the top of the top in marketing after all Disney is a world class organisation.

How can you manage a queue of several hours of waiting customers whilst giving them a lasting excellent customer service?

Disney Institute began as a vision, and the visionary was Walt Disney himself.

Not only did Walt Disney re-define the world of entertainment, his legacy is found in a worldwide scope of motion pictures, Theme Parks, stage shows, books, magazines, television, merchandise, music, apparel, radio, resorts, a cruise line and more.

Of course, none of this would have been possible had he not also re-written the rules of business.

Walt Disney was, and will always remain, that rare breed: an artistic genius who, with the unflagging and essential support of his brother, Roy, created an effective organizational model and efficient work environment where employees were recognized for their achievements, encouraged to work as a team and, by striving for excellence, continually broke the confines of the status quo to surpass the expectations of the world.

Your Opportunity

Since Disney Institute opened in 1986, millions of attendees representing virtually every sector of business from every corner of the globe have had an opportunity to witness and experience these innovative business strategies.

Disney Institute remains the only professional development company where you will literally step into a “living laboratory” at Disney Theme Parks and Resorts for guided behind-the-scenes field experiences. Disneys brand of business excellence is also being taught at locations across the U.S. and, to date, in more than 40 countries around the world.

We have inspired leaders to change not only their business practices, but also to examine their business issues in an entirely new light. Like them, you will find your organization has more in common with Disney than you ever imagined.

Our Methods

Whether you tune into a Disney Institute WebCast, attend a workshop in your city, or immerse yourself in a multi-day program at a Disney Destination, the lessons we’ve developed are rooted in the time-tested visions and ideals of Walt Disney. As you “experience the business behind the magic,” you’ll discover our innovative training methods focused on three key program outcomes: Knowledge, Comprehension, and Application. These outcomes will clearly illustrate ways that you can adapt and apply these lessons into your organization.

As vital as the message are the messengers. Disney Institute facilitators include accomplished business leaders, entrepreneurs, educators, and executives who use dynamic and entertaining stories and demonstrations to explain effective business models and concepts. Depending on the program length and location, these sessions may be enhanced by facilitated discussions, team-building exercises, case studies, experiential activities, and behind-the-scenes guided tours at Disney Destinations. Disney Institute programs provide you with a business map that will help you chart a course for your organization, your division, and yourself.

Your return on this investment is across the board improvement. You’ll realize this improvement in processes, your work environment, and the delivery of customer service. You’ll sense it in yourself and your employees who are inspired to strive for excellence. Above all, you’ll see it in increased productivity and a renewed sense of purpose and potential.


#1 priscus on 07.11.09 at 3:47 pm

This post is really informative 😀 keep it up

#2 joseph on 07.12.09 at 3:55 pm

thanks for reading and addressing your encouragement.

#3 Agni on 07.14.09 at 7:20 am

Every Fortune 500 company has its own, tailor made, Leadership program, designed for fostering talent from within the company.
Why is Walt Disney’s program so much more important according to you, that you recommend it?
and more importantly, what is its relevance to Mauritius?

You seem to suggest that Walt Disney’s success comes from its efficient ‘misuse” of Operational concepts (such as queuing!).
Does that mean that companies such as McDonalds will be more successful if they were not as efficient in the execution of their strategies!?

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